Basic SEO Hardly Helps Ranking Or Traffic: Let's Be Real

1.8 billion Websites exist in the world, 300 million are active websites and 56.5 billion web pages are already indexed by google. Are you still wondering why it's so hard to be seen on the net? Well there you have it; it's no longer a competition. At this point, it's a battleground, and only the fittest survive.

 With Over 500 million website owners googling the basics of SEO, you can also be sure that everybody is getting the same answer and the competition only gets stiffer if you don't find strategies that are not that common to everyone. 

Ranking high on Google is not just about traffic numbers but brand trust and continuous sales even while sleeping. If you own a business website, a blog or a vlog then you just landed on one of those strategies many people don't use.

At the end of this article, all the numbers (traffic) the big dogs in the industry get will make more sense to you and you'll learn to apply these strategies too 

 

SEO Evolution

SEO has evolved over the years due to the number of websites on search engines and has found smarter ways to give what the engine thinks is the best possible result, when there weren't so many users and people had little knowledge of SEO, it was easier to decide on what content would be best shown to its users, but when everyone knows the basic SEO techniques, put yourself in Google's shoes?

The increase in knowledge also came with bad tricks that must have been at the forefront of making some of these basic SEO techniques not as effective when deciding who ranks higher. Terrible SEO practices like keyword stuffing, spamming comments with your website links, title clickbait, lousy or lazy articles, reposting an existing article, article spinners, automatic backlinks where some of the tricks people used back then to confuse the algorithm, but not anymore, when caught there will be a drastic fall in ranking from one day to the other that might take you years to regain. Google is out on a rampage and my advice: Don't be Google's enemy.

To avoid being caught up in the battle between google and bad SEO practitioners, I will advise you to check out this article.  

What Method Works?

SEO is indeed the key to ranking high on google and the entire basic SEO do and don'ts are true but these basic instructions can no longer get you to the top, you might get indexed with those instructions but the traffic won't come, so what works? 

I call it advanced SEO; a more effective solution to not just ranking higher on google but also getting traffic, it is like a three in one package; You rank higher + get targeted traffic + Possible conversion/sales. Many big brands including SEO influencers swear by it and have made it the center project of their marketing campaigns. 

How Does Advanced SEO Work?

Advanced SEO works by improving your domain authority so you can be given the social proof that will help you rank higher and get a targeted audience. I am sure this definition will remain vague if I don't explain what domain authority and social proof means so let me elaborate.

 Domain authority is a metrics google came up with to score every website; you get a number from DA1-DA100 and the higher your number, the more domain authority you have. This "authority" comes with privileges that include a higher rank and more visibility. You can find out your domain authority and other statistics about your website by signing up for the 30 days free trial on SEMrush.

 

Social proof is a word used not only in SEO but marketing in general, it is used to identify those whom people think should be trusted. Different social media platforms give social proof according to their algorithm and what the algorithm refers to as social proof. Social proof is one of the things google puts into consideration before ranking you higher. It is generally like some sort of verification of identity or proof of relevance that helps in giving a website an advantage on a particular niche or topic over the other.

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The difference between basic SEO and advanced SEO is of course the strategy, basic SEO is a more instructional and technical (not fully but most of it) approach to ranking but advanced SEO is a more promotional approach to ranking that does not just cater for ranking but also gives you a fan base if applied properly.

Advanced SEO Strategies

The king of advanced SEO is link building and good content put together. There is no better SEO plan and most brands swear by this method.

You create a mind-blowing content and use some link building strategies to get your content in front of a new audience on another person's site. Three things can happen when this is done:

 1. If that site is a high authority site, Google will index that page quickly, give you a quality backlink and this page can increase your Google ranking.

2. If that website has a huge audience that trusts them, you will receive targeted traffic that can lead to conversion or a new audience.

3. The more people see your links on different sites (Especially links not placed by you but the admin of the site) the more brand trust you'll acquire. 

Note: This strategy only works when you have good content to promote, no one will share shabby contents, as much time as you take planning out your strategies, should be as much effort your put into making your content. As a new business, the odd of content sharing is already against you, so do your best and be creative.   

Thanks for stopping by, if you want to know more on link building check out these articles.

Link Building: Working Method + The good, The Bad And The Ugly Facts

22 Link Building Strategies For Small Businesses

Outsourcing SEO Link Builders: Fastest Way To The Top